TUNDAMENTAL
The Building Blocks of the Entrepreneurial Mindset
Adapting through Experimentation and Learning
Shaping FUTURE-PROOF businesses and it's workforce to adapt and thrive in uncertainty.
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We develop the expertise of the future...
THUNDAMENTAL
Creating Innovative Businesses through Experimentation, Learning, Creativity and Empathy
HOW WE HELP
INNOVATION ECOSYSTEM DESIGN
Designing ecosystems and programmes to nurture start-ups and internal innovations.
ESD Programmes.
LEAN PROBLEM SOLVING:
CONSULTING
Consulting services using Lean Problem Solving Methodology and Design Thinking
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Shaping LEARNING ORGANISATION
Empowering your workforce to stay relevant in the Smart Machine Age by developing an entrepreneurial and learning mindset.
Looking after the people behind the business. Design a life you love, engages you and has meaning.
Life Design
WE HELP YOU DEVELOP
the following capabilities...
EMPATHY
Walking in your customers' shoes. Developing a deep understanding of their world.
EXPERIMENTING
Testing your assumptions.
Trying out new ideas, methods and activities without taking large initial risks.
VALIDATED LEARNING
Trying out an initial idea and then measuring it against potential customers to validate the effect
CREATIVITY
Relevance - does it solve a real problem?
Novelty - Is it original and interesting?
RESOURCES
The following tools, methodologies and methods are used:
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DESIGN THINKING
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is a MINDSET. It is a process for creative problem solving.
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Used for ideation and development
02
LEAN START-UP METHODOLOGY
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uses the scientific approach to develop businesses, products and solutions.
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The Application of the BUSINESS MODEL CANVAS
03
FIRST PRINCIPLE THINKING
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is the practice of actively questioning every assumption and breaking down every assumption into the most basic elements of truth.
04
SYSTEMS THINKING/ LEARNING ORGANISATION
is used to analyse patterns in an organisation by looking at it from a holistic viewpoint rather than small unrelated manageable parts.
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WORKSHOPS
We offer the following training and programmes
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Corporate programmes will be customised.
All programmes and workshops have a focus on developing strong Mental Models and Mindsets - ensuring a lasting impact.
THUNDAMENTAL CLIENTS






As well as over 75 Start-ups since 2017
"The way to get started is to quit talking and begin doing."
Walt DIsney
"In a startup no facts exist inside the building, only opinions."
Steve Blank